The car features both automatic and manual gearboxes and offers the best fuel efficiency of 20kpl. This is perhaps is the reason, the car has been approved by the low cost green gas car initiative by the nation and has been made eligible for tax concession under LCGC as well.

It has been anticipated that the Agya would go on sale by September, perhaps when the IIMS happens again in the year 2013. The company is awaiting information from the government of Indonesia to delineate the technical guidelines of the nation’s LCGC program.

Launch of Toyota Agya:

It has been learned that during the launch of Toyota Agya, the launch would be accompanied by the twin production of the company, Daihatsu Ayla. This news has been released officially by Johnny Darmawan, the president and the director of Toyota Astra motor group has announced that this small car would get launched within a month soon after receiving its technical guidelines from the Indonesian government.

But no great changes could be anticipated, after the release of government’s LCGC guidelines as the vehicle has already been built to comply with these standards. It is worth noting here that Toyota’s competitors, Honda, Suzuki and Mitsubishi who are in the mission of preparing Brio Satya, Wagon R and Mirage respectively are getting ready for this LCGC challenge.

Technical differentiation between the Ayla and Agya:

Two jointly developed cars from Toyota and Daihatsu, waiting to hit the Indonesian market this September, has been jointly developed by Daihatsu has been recently launched at the International motor show in Indonesia.

The car is a five door hatchback, and measures over 3.5 meters in length and has been motivated along with its 1 litre motor and 87 Nm of torque and 65 hp. Though both cars have been built by Daihatsu, the Toyota variant has a different front bumper and grille design. The Ayla version would feature a subtle aero pack including sportier bumper and side skirts.

Performance of both the cars would be identical as both are powered by a 1 litre engine and alloy wheels. Both the cars have been designed specifically for the needs of the Local Indonesian market and we would also hope that this gets served undoubtedly. Demand for these cars is also on a rise in the market, for a large and crowded land like Indonesia.

The engines in both these cars are equipped with 3-cylinder 1.0 Litre petrol engine from Toyota’s European small car the Aygo. The motor has a power output of 68PS @ 6000RPM and a maximum torque of 87Nm @ 3600RPM. The engine will be mated with a 5 speed automatic transmission or may also have an option of a 4 speed automatic transmission.

The Ayla will be for low cost buyers, but the Agya will also target a higher market with a TRD S variant that would have front and rear aprons, alloy wheels, side skirts and airbags.

The length of the car will be about 3500mm and a good enough ground clearance of 180mm. The car has a spacious cabin with a good central console and well-built interiors.

The Ayla would be launched in 3 variants, namely the entry level D, mid-range M and the top end X variant. The D variant does not feature an air conditioner or an audio system, suggesting that the cars are built for budget. The vehicle planning and production will be carried out by Daihatsu itself at its plant in Indonesia. Both cars are designed as per the Indonesian Government’s Low Cost Green Car Policy (LCGC) which, if implemented, could qualify these cars for special incentive tax breaks. The company might also produce the car locally there by further reducing production costs.

If these cars achieve the same level of success as the Toyota Avanza and Daihatsu Xenia did in 2003, Toyota might consider bringing the Agya to other countries of south Asia. The Agya has all the features to be successful in India where Toyota has not entered the small car segment till now. If it comes to India, the Agya would be a direct rival to the Chevrolet beat, Ford’s Figo and the Hyundai i10 to new a few.
Toyota has very strong service circle in India. It might benefit by the faith that it has created in the Indian buyers mind with the help of the Innova and the Etios. Toyota’s superior finishing and great ride quality in such a small car would be a huge plus for the Indian Roads and Indian Buyer.

The small hatch segment in India is pretty heated up with new lunches in almost every season. Toyota maybe temped to try out the Agya in India. The 5 door small hatch would be the last missing page in Toyota’s impressive catalogue for India which has almost all kinds of vehicles. The Agya is priced at Rp. 75 Million, which is approximately equal to 4.26 lakh rupees and would go up to 5.3 Lakh rupees, making it a very competitive price in the small car segment.