2014 Toyota Rav4

How about an electric RAV4 electric vehicle (EV), it sounds thrilling, the concept of electric vehicles is common with sedans and hatchbacks, but an electric SUV is rather rare. Toyota is the first to capture it, with electric RAV4, the regular car is in huge demand, and only 300 units of the manufactured 2,600 pieces are remaining.

So what’s interesting about 2012 RAV4 EV? It is the merger of two cultures of the east and west, Toyota and Tesla, an electric component firm based in California. The collaboration between the two commenced way back in 2010 May and the agreement was between the CEO of Toyota Akio Toyoda and Chief Executive of Tesla Elon Musk. The two agreed on project in California during the time when the famous Hollywood actor Arnold Schwarzenegger was governor. Toyota was confident of a fruitful outcome out of the partnership with Tesla; the main selling market of RAV4 EV at that time was California.

What governs RAV4 EV is the product of brainwave of Tesla Motors, the partnership with Tesla is certainly the best entrepreneurial decision made by Toyota. The demand for RAV4 was great, but not to the level of others in its class, the partnership transformed a not so popular car into a most wanted one. The car runs on a powerful 41.8 kWh battery, through a distance of 120 miles, it is nothing but a pure work of magic.

RAV4 EV is a redefinition of exorbitant power, when on Sport Mode it zooms through 0-60 in just 7 seconds and the highest attainable speed is 100mph. It’s packed with abundant energy and sails through the streets, with its magnificent 218 pound feet in normal mode and 273 pound feet torque. Consumers can glide through highways on Sport Mode, the encounter can be compared to a typical roller coaster ride with bumps and downward movements, and occupants can be assured of optimum safety.

Toyota has driven through new lengths of innovation visible on Camry and Prius hybrids. It has now soaked into a new unexplored path of novel thinking, with the creation of RAV4 electric vehicle. It is the first ever electric SUV car and packed with revolutionary technology. RAV4 was not the main profit driving player earlier, the company through its electric vehicle creation on the car has transformed it into a success driving product from a rather invisible one, it’s a marvelous outcome which many other reputed firms would dream of.

Driving the RAV4 electric SUV is going to be loads of fun, and perfect for a life-remembering vacation with family and friends. It’s a product of new novelty.

Toyota FT-EV4 RAV4 is a full-sized electric-variant that lacks an engine, but can be conveniently used to transport people without worrying much about parking or crowded roads. It is powered by a Nickel Lithium ion-MH battery crust that delivers 27kWh travelling 200kms in a single charge. For a car that is built as an Experiment, it needs an equally innovative and unique selling strategy. Toyota will be using the more sophisticated and dollar-saving strategy called Dynamic advertising with the help of DirecTV. DirecTV is US’s largest satellite service provider. Using a yet-to be featured data screening  program, Toyota-DirecTV marketing alliance will skim through satellite-TV subscriber data hoping to directly reach out to consumers.

The traditional marketing using cable advertisements is set to diminish. Toyota-DirecTV alliance will help them pin-point at the customers who fall under the category of techno-geeks looking out to try experimental products in US cities such Los Angeles, San Francisco and San Diego. DirecTV will identify and compile potential consumers who are willing to buy and experiment with new electronic gadgets. DirecTV will then showcase Toyota EV’s Live ads exclusively to those subscribers who meet the criteria.

DirecTV regulates 2minutes out of 60minutes of airtime in over 100 Channels streamed all over United States of America. While it’s a very limited time space to feature the advertisement, Toyota-DirecTV alliance has decided to club the online viewers as well in its experiment. This will give them a window of atleast 12 million viewers out of which, they can expect a good number of potential buyers. As Toyota has invested more money directly into the digital budgets, DirecTV will run a concurrent series of Live streams on regular television channels and online channels to generate more numbers.

The alliance is driven by low-cost precise advertisements meant for a targeted population of sure-shot buyers instead of a more general audience. They expect the sales via digital marketing to return more than it is expected now. With a serious competition already ensuing on TV channels for ad slots, digital marketing can prove to be the anchorage that Toyota has been looking out for such a long time to bring Toyota EV’s into its established stable of ‘best-selling’ tech models. It will also mark the advent of a new line of marketing channels for direct marketing using revved up technology.

18th of July, 2013 was the EV Day which was celebrated by lots of events and the showcasing of various EVs as well as hybrid cars. The concept is to spread the notion of green cars to make a difference in the world’s ecosystem. Needless to say that such an event would definitely be joined by Toyota, the world’s pioneer of green cars. Toyota Canada took part in the EV Day and showcased its super fuel saving vehicle in the Japanese auto giant’s range, the Prius Plug-in Hybrid.

The Director of External Affairs at Toyota Canada Inc. Sandy Di Felice said that the Prius PHV’s extensive electric range makes it the most green city car. The Prius Plug-in Hybrid car offers up to 25 kilometers of all electric driving, which can cater to the typical daily Canadian commuting requirements without using a single drop of petrol.

On the EV Day, 18th July, Toyota showcased its Prius Plug-in Hybrid to the attendees in order to draw their attention to this great and globally acclaimed green car and provide all the information that a potential customers needs. Those who attended the event also got the chance to check the inside out and take a test drive in order to witness the actual driving pleasures of this superior Hybrid car and check its various driving modes.
Under the hood, the Prius Plug-in Hybrid packs in a very efficient and maintenance free lithium-ion battery that can easily be recharged in just 3 hours from a standard household outlet, or within an hour from a 220 volt dedicated socket. When fully charged, the Prius can run up to 62 miles or 100 kilometers not using a single drop of the fossil fuel.

The green commutation campaign was celebrated in the form of the EV Day that had taken place at downtown Toronto at the Yonge-Dudnas Square. The event started 9 o’clock in the morning o 18th July, 2013 and featured free admission for all EV enthusiasts.
The Toyota Prius is the world’s first hybrid vehicle that was offered to the mass consumers. Ever since the launch of the Prius, Toyota never had to bother about the volumes of the hybrid car as the vehicle was an instant success and kept on growing in popularity. Toyota never stopped working on the hybrid technology, and made the technology as one of its primary focal points to concentrate. As a result the Prius over its generations not only improved to become more excellent in quality but also became more affordable.
The Toyota Prius has already crossed the mark of 3 million unit sales in the global market. Presently Toyota is increasingly concentrating on the Hybrid as well as the Fuel Cell technology.

Toyota has come up with its new RAV4 EV (Electric Vehicle) that is a result of the joint venture between the world’s largest auto maker and the Silicon Valley automobile partner Tesla. This stunning crossover looks very similar to a RAV4 from the outside, but under its skin all the technological specifications that drive the car comes from the side of Tesla.

Things are kept simple and straightforward with this premium vehicle, as the Toyota RAV4 EV is presented to the global car consumers in just a single trim model. The vehicle is tagged at $49,800 for its single available trim.

Under its hood, the Toyota RAV4 EV draws power from an AC induction engine that has the capability to produce a maximum power of 115 kW (154 hp) and a peak torque of 273 lb-ft (370 Nm). The engine transfers the generated power only to the front wheels of the vehicle. The Toyota RAV4 EV provides two modes of driving options, namely the Normal and the Sport mode. The EV offers a top speed of 85 (137 km/h) mph to the consumers in the Normal mode, while its top speed is hiked up to 100 mph (160 km/h) in the Sport mode. The Toyota RAV4 EV has an estimated range of driving 103 miles (165 km) on a single charge.

The new Toyota RAV4 EV does not only sport a great design while providing great efficiency, it also offers superior world-class features and safety features to ensure a complete contemporary package.
Toyota RAV4 EV provides the standard interior features that include a Premium IntelliTouch navigation and Entune infotainment system, a dual zone automatic climate control, leather trimmed steering wheel with audio buttons, cruise control and SofTex trimmed heated front seats among other features. The car’s superior safety features includes six airbags and Star Safety System.

Thus, the all new 2013 Toyota RAV4 EV is more efficient, stylish and laden with latest technology and comfort to provide a complete package of a modern EV to the car consumers.

Meanwhile, Toyota is busy working on the development of several Fuel Cell powered cars. The world’s leading car maker is actively engaged in the H2USA program along with other global auto makers in order to create a practical and cost effective hydrogen refueling infrastructure in US and also to promote the Fuel Cell cars.

Toyota is also planning big to present a hydrogen powered sedan at this year’s Tokyo Motor Show. The Japanese car maker is also working on several other Fuel Cell EVs to be brought in by the year 2015. Apart from the Fuel Cell cars, Toyota has also joined hands with local Chinese dealers to produce massive numbers of batteries to pump up the production of its EVs.

Basically, in the 26^th annual Electric Vehicle Symposium in Los Angeles, Toyota Motor Sales, USA had revealed the much awaited Toyota RAV 4 EV. It has an approximate time of about six hours for charging on a 240V/ 40A charger giving a usual driving range. This new electric powered vehicle is no way inferior to the gas powered RAV4 V6 in the matter of dynamics, cargo capacity and driving efficiency. It provides all comfort and multitasking as it is very well designed and adjusted for it being the only all- electric SUV on the market. It comes up with the varied feature of a small SUV along with technical advantages of an EV. It is also designed to make customer friendly car giving maximum vehicle range along with providing them with attractive interiors and electric power train with good exteriors.

Starting from it exteriors, it comes up with distinct design which includes head lamps, fog lamps, 18 inch alloy wheels and new front bumper and grille. It also gives the opportunity to the customer to choose from two different drive modes i.e. sport and normal where the former gives 0-60 mph in 7 seconds with maximum speed of 1000 mph and the latter gives it in 8.6 seconds with maximum speed of 85 mph. This vehicle also produces the maximum power of 154 HP at the rate of 2800 RPM being a power train. It has redefined its side mirror and rear spoiler, also the under body design to increase the air flow. The battery has been fixed quite low to the heart of the vehicle, giving a more sedan like experience. It also claims to attain the lowest coefficient of drag of any sport utility vehicle around the globe giving a comfortable and smooth drive. It is also equipped with the five vertical LEDs which sum up for the daytime running lights. It also has a manual levelling system which helps the customers to redirect the headlights whenever there is significantly change in the pitch.

Moving on to the interiors and availability of the vehicle in different colours, it can be seen in Shoreline Blue Pearl, Blizzard White Pearl and Classical Silver Metallic. It also has a unique feature as ‘Neutron’ fabric on the seats inside. The best part is that in spite of using electrical components no interior space has been compromised with, as it still is equivalent to around 73 cu. ft. cargo in area. It gives multimedia dash displays, dashboard meters and push button shifter. Also the main feature of interiors is the eight inch capacitive touch screen with a form of the art graphic display, which showcased the telematics and EV drive information along with navigation features, designed especially for the vehicle. It is fully equipped with modern connectivity such as Radio, Bluetooth and USB port etc.

The Toyota RAV4 EV will be on sale during the late summers of this year, through categorized dealers and its price range will be around an MSRP of $ 49,800.