In the long and successful history of the world’s most selling car manufacturer, Toyota Motor, the contribution of the Corolla brand is undoubtedly immense. The Toyota Corolla is still the world’s one of the most popular vehicles that has earned name and fame over years by providing utmost dependability and convenience to the auto consumers round the globe.

The Corolla has a history that is an outstanding 47 years long, and instead of becoming old and worn out over the decades, the vehicle has become more and more popular becoming an epitome of a quality and reliable car.

The long history of the Toyota Corolla brand-name began in the month of November, back in the year 1966 when the Chief Engineer of Toyota at that time, Tatsuo Hasegawa realized the demand for the personal vehicles on the rise and started working on the Corolla concept. From the very starting the Corolla meant to provide great value for money as well as low operating costs to the consumers, coupled with very reliable driving. www.gaadi.com

In the 1966, Toyota started a new factory in Takaoka, which was totally dedicated towards the production of the then 2 door Corolla along with a 4 speed manual transmission. After just a year, encouraged by the success of the car, the Japanese car major decided to add a 4 door sedan model as well as a light van model to the Corolla range of products.

In the year 1968, as Toyota began emphasizing on offering region specific cars around the world, the company started the production of the Corolla sedan in Australia as well as Malaysia. During the same time period, the Japanese car major also began the exports of the vehicle to the North America car market, and the Corolla’s cumulative sales in the world’s automotive market reached the sales milestone of 1 million units, which is also the highest yearly record.

By the year 1997, more 22 million Corolla vehicles had been sold across the world and the Corolla was officially named the world’s bestselling car brand. Ever since the year 2002, more than a million Corolla units have been sold annually across 150 nations and regions in the world

The Corolla of course has changed a ton over its journey of 47 years. From the model of 1966 that befitted its times, the Corolla has become massively contemporary over its 11 generations to suit the current generation of car consumers. The modern Corolla is high on its classy looks and style and caters to the convenience factors of the 21^st century consumers. However, the one thing that has never changed is the Corolla’s ever trusting and dependable qualities. This has ensured its popularity till date, when the market competition is extremely high, and made it possible for the veteran vehicle to achieve the sales milestone of 40 million in the current year.

With the latest generation of evolutionarily designed all new Corolla about to hit the global markets, Toyota is sure to witness greater peaks of success for its world favorite model.

Tagged: Toyota Corolla