This is a celebration moment for Toyota, the company has built its 40th million Corolla model. The Corolla is appreciated for its exclusive luxury symbol, and has generated admirable sales in Indian market. Toyota has managed to strengthen its assembly and production capacity even under tough global economic conditions.
Corolla is branded the best selling model on a global scale; Toyota has posted a video showcasing the success of the car through many years. This video actually displays the Corolla’s first appearance when launched in 1968, and how the car’s structure flows with the times. The commercial theme is called Elevate and the phrase suits the advertisement to the core, which displays the rapid changes of the car from 1960’s to the present day model.
There is another video which displays the different variations of the car from 1968 to the present day. The commercial is referred to as Style never goes out, this is different from the elevate advertisement, here there are a group of people showcasing different dance moves from the year Corolla was launched to the present day. This is an interesting commercial to bring back the memories of the first Corolla car; the older generations who have grown with the car will appreciated this commercial and also recall some fond memories.
Style never goes out is an interesting commercial executed marvelously, to actually display the maturation of the car since launch. This is the probably the best way to celebrate the company’s 40th million Corolla, which is a grand victory. Celebrations depicting years of growth and progress is common among people as well, in the celebration of milestone birthdays, to revisit the past by putting up pictures from childhood to old age. The brain wave behind style never goes out video should be rewarded, and this is possibly the best manner to highlight the success of Corolla over the years.
The Corolla has satisfied the needs of herds of Indians, the success of the car on Indian soil has led to the build of new Corolla. The car will hit Indian roads in 2014. There are numerous spy images of the car splashed on the internet. For those who can’t wait, the new Corolla will have fresh exteriors, artistic chrome decorations in a three bar format, and lower grill fitted on the bumper.
The new Corolla was launched in the Californian city of Santa Monica on the 6th of June. The next generation Corolla will possess greater style statements with inventive exterior design theme, roomy interiors with some exciting equipments such as smart key with push button start, word class audio system with Bluetooth facilities, LED head lamps and so on. The interiors will sport a royal atmosphere with a refined dashboard, passenger area and center console. The royal interior effect is visible in gear shift and seats. To experience an ideal 21st century living, there is a six inch touch screen, navigation and camera. To complete the luxury picture of the car, the steering is fitted with audio controls.
Those keen to purchase the next generation Corolla, can boast about the car to family and friends, since even the wheels emit classy vibes. The car will feature 17 inch alloy wheel with an arty twin spoke theme. For wider consumer options the car is built with a potent 1.8 liter petrol and 1.4 liter diesel engine. Gaadi
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I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.
Tagged: 2014 Toyota Corolla, Toyota India
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