The Toyota Motor Corp. was established in the year 1933. It initially was set up as an arm of the Toyoda Automatic Loom Works Ltd. Kiichiro Toyoda founded the Toyota brand. Toyota has had a successful stint in India ever since it sets foot in the Indian market. There are some values that Toyota strongly adheres to which has made it one of the leading automobile manufacturers in India.
Japanese carmaker Toyota has strong believed in long-term planning. It did not go with the tide and merely responded to fads, trends or yearly or quarterly numbers. It has maintained a futuristic approach and strived at developing products that do not fade away with time and resonate for a very long time. One of the classic example is the Prius Hybrid. The Prius Hybrid debuted some years ago, when a gas gallon in the United States would not more than 1.50 dollars. The average buyer of a four-wheeler would care more about the size of the cup holders than the fuel economy. Thus, Toyota was way ahead of the times, it its decision to launch an eco-friendly automobile. The much popular hybrid from the Toyota stable went on to become a path-breaking car. Toyota Prius Hybrid sales have crossed the 1 million mark already.
Today, for most car buyers, fuel economy and petrol prices remain a top concern. At such times, the Prius Hybrid had helped this Japanese carmaker to take a strong lead in the emerging hybrid technology.
Many of Toyota’s suppliers are of the opinion that the carmaker takes quite a long time to arrive at a decision. However, this is only because the corporation carries an exhaustive research of all feasible options. It then ensures all the key stakeholders are agreed upon the intended course of action. Once it has decided to develop a car, its then speed up the whole process with exceptional efficiency and speed. Toyota has a reputation of moving its offering to the end market faster that most of its contemporaries.
Toyota has learned several of its foundation lessons from the Americans. It has extensively studied Ford’s theories of management maverick W. Edwards Deming as well as the American carmaker’s production lines. This helped the Japanese carmaker gain a strong foothold in the United States , even though Japan was its home market and also a strikingly different one.
Today, it is one of the leading automobile manufacturers in India. The Toyota India website clearly reflects the values, ideals, beliefs and principles that the carmaker has stood for ever since it forayed into the intensely competitive Indian market.
Toyota is one of the few carmakers that strives to improve continuously and this is its ethos that has remained constant ever since it was established. Toyota disdains any kind of inefficiency, be it wasted materials, time or even a scrap of junk or trash found on its factory floor.
In India, Toyota operates in partnership with Kirloskar Motors and is known as Toyota Kirloskar Motor Private Limited. Kirloskar Group is a minority stake owner in this partnership.
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I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.
Tagged: Toyota Cars India, Toyota India
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