Toyota Motor has launched its next generation Vios on 8th of July, 2013. The new car was launched with much fanfare at a launching event that took place at Toyota’s factory based in Santa Rosa, Philippines.
The president of Toyota Motor Philippines (TMP) Michinobu Sugata, while speaking at the launching ceremony of the new Vios in Philippines said that the introduction of this car is the result of teamwork of many sectors.

Sugata also added by saying that the Japanese car major has contemplations to further increase the localization ratio of the Vios model by using the company’s press factory to localize the branding of 15 part numbers by this current month of July this year.

He added that this will enhance the press technology in the nation of Philippines and enable the company to reach the company’s goal of revitalizing Philippine manufacturing, which is indeed crucial in terms of the great potential for investments, technology as well as employment.

The Toyota Vios has been an immensely popular and not to mention, a best-selling car in the car markets of Philippines and ASEAN region. This excellent passenger car is particularly a favorite among the car consumers of Philippines and thus found in plenty running the Philippine roads. If one treads the roads of Manilla, then he will notice that most of the passing but cars are that of the Toyota Vios.

The Toyota Vios is its third generation at present and along with its new features and capabilities is all set to enthrall the global audience even further.

Ever since Toyota launched the first generation Vios back in the year 2003, the passenger car has been a commendable name in the global car market as a class leading vehicle in terms of quality, dependability as well as and fuel economy.

The vice chairman of Toyota Motor Philippines, Alfred Ty said that the all new 2013 Toyota Vios is a massive leap that has been taken in order to reinforce the market leadership of Toyota.

Ty added by saying that the bestselling passenger car, Toyota Vios has taken a center stage, not only has a competent car but as an epitome of vehicle that are produced with a customer centric philosophy. The Vios is built with the highest possible quality in the segment, while it is delivered with passion with superb customer service guaranteed.

The Toyota Vios has maintained its superior competence, reliability as well as excellent mileage assurance that have made this car an instant hit post launch. Over the three generations this extremely popular passenger car has become an icon in itself and has found its place in the hearts of the Philippine consumers as a vehicle that comes with customer convenience assured. The all new Toyota Vios is obviously going to take things a step further in all the qualities that it is acclaimed for.

Being the world’s largest car maker, Toyota is constantly endeavoring to deliver cars with utmost quality, performance and customer convenience, and the Vios like several of its other cars vouch for this effort.

Tagged: All New Toyota Vios