Though North America was once regarded as world’s largest carmaking nation with iconic makers like General Motors, Ford, and others, it is ironic that Japanese carmaker Toyota’s Camry has been ranked as most popular car model in 2014 in United States on basis of sales. Its traditional rival Honda Accord recorded sales of 32682 units as its petrol powered vehicles witnessed slowdown of 2.4 percent during April 2014. Toyota’s latest Camry which is also sold in a hybrid plug in model witnessed spurt in demand due to rising fuel prices pushing sales to 38009 units therefore signifying growth of 19.9 percent. While the previous model of Camry was popular the latest model is so popular that Toyota is unable to keep up with demand even though one Camry is being made every 65 seconds.
2015 Toyota camry
In this scenario Honda is attempting aggressive sales techniques to combat Toyota Camry growth by adopting varied lease programs for its CVX LS-X Accord model and other variants which are which are in high demand. Honda is offering better lease options on its plug in variants of Accord and Civic since they have a higher entry price. The latest Camry model presented by Toyota at New York Auto Show has revised exteriors and interiors which forces viewers to give it a second glance. It does not have any other competitor besides the Accord therefore is expected to remain as market leader through out 2014. According to market experts the Toyota Camry is being sold purely on basis of Toyota’s reputation as a high quality carmaker.
With its aggressive sales strategy Honda was able to sell around 28485 units of CR-V compact SUV depicting increase of 7.4 percent followed by Civic sedan selling 27611 units all during the month of April 2014. According to emerging results about passenger cars sales in United States during April 2014 Ford Motor Co. was the only indigenous firm to be ranked among top 10 carmakers in America based on sales of its model Fusion which accounted for a 26435 units. Though Toyota’s reputation had suffered a setback in recent years due to recall of models for faulty design and engine parts its strict adherence to quality and promptness in repairing these cars has helped regain public confidence.
In a recent poll about passenger cars manufacturers and their popularity carried out in America under its Customer Satisfaction Index it was discovered that Toyota is third most popular carmaker among both passenger cars and pickup vehicles which are used on regular basis. Toyota Camry’s will be launched in India towards end of this year with chrome outline on radiator grille, sides and below rear bumper. Toyota’s luxury brand Lexus now competes with the Mercedes Benz and Audi for market share due to its ability to build powerful sedans and sports utility vehicles. While latest features and stylish looks create an impression on buyers, Toyota Camry already has a faithful client base in America since it has existing in this market for more than 10 years and a new model found an instant connect with buyers.
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Tagged: 2015 Toyota Camry
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