With the competition in the domestic market becoming very tough, Toyota is also bringing in its new strategies in order to keep up. Recently, there has been some news regarding the launch of Toyota Vios and now it is the Avanza which is occupying the headlines. It seems that Toyota is going to become pretty aggressive in the upcoming days.
Toyota Avanza
Toyota Avanza is already being sold internationally and is very popular in the South Asian markets like Indonesia, Philippines, etc. Toyota is now planning to launch the Avanza in our country. Although, Toyota hasn’t officially announced it yet but it is being anticipated that the company will launch the Avanza in 2015.
Toyota Avanza is aMPV which is slightly smaller than the Toyota Innova. It features some good designs and looks. As it is a MPV and is manufactured by Toyota then there have to be some features borrowed from the Innova. While the front end of the Avanza would be something new in the Indian car market, there is still a hint of Innova in it. You wouldn’t notice it at the first glance but if you’d look closely then you could find it. The front bumper is very big and enhances the road presence of the MPV. The wheel arches are nicely smoothed out into the bumper and is a nice touch. Overall it’s a refreshed design and would be appreciated in the domestic market.
The current model of Toyota Avanza, which is being sold internationally, is powered by a 1.4 litre petrol engine which produces a maximum power output of 109 PS and generates a peak torque of 141 Nm. The engine also has the VVT-i technology which enhances the performance of the MPV and also increases the fuel efficiency. It’s being anticipated that the Indian variant of the Toyota Avanza would be powered by the same engine and perhaps there would be a diesel variant too. The Indian population would prefer the diesel variant as we all know that in the entire world we pay the highest amount of money for a litre of petrol.
Toyota will also equip the Avanza with various safety features like airbags, ABS, EBD, etc. It’s always better to have all such features included in your car. The biggest competitor for Toyota Avanza will be the recently launched Honda Mobilio. Both of these MVPs are seven seaters and have many features. While Honda has already launched the Mobilio therefore, it has an extra edge. Toyota will have to apply a good strategy in order to defeat its competition. No information is available regarding the price of the Toyota Avanza but Toyota will be pricing it very aggressively to kill the other players of this segment.
We were expecting Toyota to launch the Avanza in the upcoming festive season at the end of the year but it is very unlikely that Toyota would do anything like that. If not in the festive season then at least, Toyota should launch it in the first or second quarter of 2015.
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I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.
Tagged: Toyota Avanza
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