Canada’s midsized passenger car market has been very interesting since past few years. Toyota, the Japanese carmaker’s Camry has been competing with the Ford Fusion for the ultimate supremacy over the market section and so far, the competition has looked quite even. Camry started it all with being the country’s top selling mid segment car for back to back three years, 2006, 2007 and 2008 while in the next three years, Ford’s car stole the show as it removed Camry to become the top selling car in the segment for the years 2009,2010 and 2011. And after that, Camry regained its status as the top player in the year 2012 with Fusion becoming the top seller for back to back years 2013 and 2014.
Despite having a better overall performance than Camry, the road isn’t easy for the Fusion. However, it was named as the best seller in its respective segment for the year 2014, its sales declined. The sales for the Fusion were recorded for the year 2014 with a 11 percent drop along with its other competitors, most importantly the Camry, which also recorded a fatal drop in total number of sales in that particular year. The overall midsized passenger car segment in the country declined with a big rate of 11 percent which was a massive blow to the carmakers competing in the segment.
Let’s talk about the present scenario; the sales numbers for the Fusion cars are still on a fall as the company marked a sales drop of around 15 percent in the first seven months of the current year which amounts to 1687 units of the car. The overall market segment recorded a drop of a very disheartening 3 percent. The big companies who are suffering from this all time low in the market section are Honda Accord, Nissan Altima, Mazda 6, Kia Optima, and Volkswagen Passat among others.
On one side, the overall market is suffering with a bad phase, but on the other side Toyota Camry has been reported to be on a very amazing success streak. Through the end of the July, Toyota’s share grew to 16 percent, 2 percent higher. In fact, the total market share of the Toyota vehicle from January 2015 to July 2015 is around 2 percent higher than it was when the last time the car was the top seller and better yet, Camry is going strong enough that we can safely presume that this year belongs only to Camry when it comes to mid-sized car market section in Canada.
This is quite good news for the leading Japanese carmaker company and more good news for Toyota are related to another most successful of their products, Corolla. The vehicle is ranked second overall in the list of Canada’s top selling cars and it has shown year by year improvements to earn the spot.
Toyota vehicles are insanely popular among the Canadians owing to their high end features and the very comfortable driving experience they provide. And these numbers are enough to boost up the confidence of the carmakers to carry on with the great job in the North American country.
Tagged: Toyota Camry
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