Toyota Motors launched its midsized pickup truck Tacoma in the U.S market back in 2005 with a very high level of anticipation among the consumers regarding the product. And the aura around the vehicle made sure that the vehicles rakes in some very high sales numbers, and that is exactly what happened a decade back. The truck proved to be a big success. But one thing the fans found hard to digest was the fact that the company wasn’t willing to come up with any changes to the model in more than 10 years. Now this is an era when the vehicles get face lifted every 3-5 years usually but the negligence of the Toyota was very hard to understand as they are known to be the ‘consumer’s company’ across the globe. But it seems like the waiting period has finally ended as the new facelift of the celebrated pickup truck is almost here.
The new 2016 Toyota Tacoma will be making its way into the showrooms and the dealerships sometime around this month in order to make up for the losses they incurred due to the global financial crisis. The new facelift is going to add some new features to the pickup truck such as a GoPro camera mount which will be providing a helping hand to those adventurers who want to capture each and every moment of their voyage by mounting a camera on the front. And other than that, the new facelift will also feature a brand new V6 engine which is more powerful than before, a new technology for off roading.
Bill Fay, the division vice president and the general manager said recently that Tacoma has always been America’s favourite vehicle for off roading and the adventure sports purposes since it got launched back in 2005. And more so, much before Tacoma debuted on the American soil, Toyota trucks have always been the top favourites among the Americans and he promised that they will keep delivering such high quality products on a very regular basis. He further added regarding the new Tacoma that with this one midsized truck they have gone many steps ahead of their competitors and this truck is highly popular among the American youth who boast off a very adventurous spirit along with a very outgoing nature. He also said that not only the youth, the middle aged and the senior members of the society will also be benefitted from the product as there is no particular age restriction to go on an adventure.
The main competition for the truck will be provided by Chevrolet Colorado and the GMC Canyon, with both of them pretty strong for off roading in their own individual way. However, Tacoma seems to have an upper hand among all the others in the segment and with the arrival of the new face lifted model, Toyota stands to be pretty much stronger.
Bill Fay further added that more than 40% of the total Tacoma owners use their vehicle for the off roading purposes and with the arrival of the new ‘crawl control’ technology, the experience will me made even better.
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Tagged: 2016 Toyota Tacoma
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