Thrilled to offer passionate and vivacious youth of today’s India speed, style and sporty looks, is Toyota Liva Sportivo Limited Edition.
Targeting the energetic Indian youth is Toyota’s latest Liva Sportivo. ‘Liva’ having derived its name from energetic and optimistic terms like Lively and Live life to the fullest indicates the strength and reflection of the car.

Designed especially by Toyota Racing Development (TRD) Japan and launched by Toyota Kirloskar Motor (TMK) to cater to the youthful Indian market is Toyota Liva Sportivo. The launch of the car in July 2012 also marks the first anniversary celebration of launch of Etios Liva last year. In the very first look of the car you may get mesmerized to see a front bumper spoiler, an aerodynamic side skirt, two-tone rear bumper spoiler and a roof spoiler. To add to it in the SE Liva model are 15” smoked alloy wheels, a Gun-Metal finish and body side graphics that makes the overall exterior look of the car more attractive. Available both in petrol and diesel model the car is respectively priced at Rs 5.23 lakh and Rs 6.23 lakh on road. The car at present is accessible in two colors White and Ultramarine Blue. The latest edition of Toyota car aims at offering an exclusive product to the youth and is also meant at creating increasing product excitement for the already popular Etios Liva.

Though Toyota was not very keen on launching race inspired models in India till date. However, the launch of Toyota Liva Sportivo is motivated to create some excitement considering the upcoming inaugural Etios Motor racing trophy season due next year in 2013. Bookings as also deliveries for the new car have already started from July 31, 2012 and as it’s a limited edition only 1,200 units of Liva would be sold till October 2012.

Liva’s outstanding features may include Sporty pack up. Sportivo Limited Edition Liva’s external look is quite sporty with front bumper spoiler, aerodynamic side skirt, two-tone rear bumper spoiler and two-tone roof spoiler. The Gun-Metal alloy wheels also attach uniqueness. Targeting the younger generation of India the car offers 15”Alloy Wheels with Gun-Metal finish for aggressive and sporty look. To make the car more appealing the overall exterior is graced with roof ornament and body side graphics. New Seat Fabric with TRD Sportivo logo and Silver Shift Knob enhance the interior appeal and add a touch of ‘sportiness’ to the interiors.

With the launch Liva Toyota want its customers to have Waku Doki experience. With this latest campaign Toyota aims at taking the entire Toyota experience to a distinct level. The term Waku Doki is a Japanese phrase and is a shorter version of ‘Waku Waku Doki Doki’ meaning ‘heightened anticipation and excited heart thumping.

Cars especially in case of Indians are not just a mode of travelling rather it’s a dream. Possessing big swanky luxurious cars is a style statement for many and buying the latest model at the earliest is a passion of some. Hoping Liva TRD Sportivo Limited Edition comes to their expectation and gives them a ‘Waku Doki’ Toyota experience.