Toyota Kirloskar Motor (TKM), the second biggest car maker in India has launched a limited edition all new Innova Aero. Around 1200 units of the car will be produced and the car will be sold starting December. Toyota Innova is the largest selling Multi Utility Vehicle in India, with a profit sale of more than 6,500 units per month, and also observed a growth of 64% so far this year. The Toyota model which sports dual tone front bumper spoiler, dual tone rear bumper spoiler, side skirt roof spoiler Aero Emblem has already been put up for sale.

According to Sandeep Singh, Deputy Managing Director (Marketing), TKM said “Toyota Innova has delighted customers for seven years now. It set precedence by breaking the clutter and introducing a new segment to the Indian market. The new Innova Aero will provide new and unique ownership experience to customers who are looking for a trendy and sporty look.”

Toyota Company in India has launched limited editions of the Etios midsized Sedan, the Corolla Altis premium Sedan and Fortuner Sports Utility Vehicle on October 15th 2012. The newer editions are the Corolla Altis Sportivo and the Fortuner TRD Sportivo. The sale of the new launches is expected to happen during the festive months of October and November 2012. The new Etios TRD Sportivo will be sold till December 2012, has been priced at Rs 7,31,000 for the diesel version and Rs 6,25,000 for the petrol version. The Corolla limited edition model has been priced at Rs 12,90,000 and will be sold at 500 units till December 2012.

Toyota Kirloskar Motor is considering the idea of setting up a new production plant in India due to the increase in demand for its car. The facility for production could situate near Hosur in Tamil Nadu state, and the operation may commence in 2016. The Japanese car maker intends to invest Rs 900 crore in the 2012-2013 fiscal year. The company’s main aim is to increase the production capacity in Bangalore to 3,10,000 units from 2,10,000 units and this is expected to be achieved by March 2013. The lower manufacturing costs in India has been benefited the company to export the Etios sedan to international markets, making it the company’s cheapest car model in the international market.

Toyota Kirloskar Motor is planning to set up a diesel engine plant in India, which will account for 80% of the company’s total sale in India. The initiative to set up a diesel plant has been considered in 2011, but the manufacturing of diesel cars is facing delay because the Indian Government was unclear on the issue of diesel pricing policy and was apprehensive about the additional tax on diesel vehicles. Mr Sandeep Singh gave a statement stating ‘’the increase in demand for diesel car from petrol compelled the company to set up diesel plants in India, instead of utilising engines imported from Japan and Thailand’’, and also said that the feasibility study is underway.

 

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