India always loved the Toyota Innova, and no one ever doubted that. The first generation Innova MPV enjoyed iconic status in the country despite being over a decade old and not getting considerable updates. Although the Innova’s sales were falling in the months prior to its discontinuation, the model was still immensely popular. Then came the all new Toyota Innova Crysta, and it changed the entire picture.
While, the second generation Innova Crysta was expected to boost the MPV’s sales in India and heighten the success of the iconic model, some were wary about its more expensive pricing given that India is highly very price sensitive. Then there came another huge hurdle in the way of Toyota Kirloskar Motor India in the form of the large capacity diesel vehicle ban in the Delhi NCR which also spread to Kerala. This made Toyota really anxious and annoyed and the Japanese car major even warned about reconsidering its new car launches in India going ahead. However, it seems that all the resentments and anticipations of the company have melted away by the huge response that it received from the country’s consumers for the recently launched Innova Crysta.
The new generation, bolder and all improved Toyota Innova Crysta became an instant success as soon as it launched in the car market of India on 2nd of May this year. The latest generation MPV model has already bagged more than 30,000 bookings till now while also becoming the top selling model in the country’s utility vehicle segment for two consecutive months. The Innova Crysta became the most selling UV model in the entire country in its launch month of May itself, followed by June, and it might even continue to be so in this month as well going by its increasing popularity.
The all new Toyota Innova Crysta has already gained back the title of the top selling MPV model in India from the Maruti Ertiga, thus attaining the lost glory of the Innova brand. Moreover, the new Crysta has also raked double the amount of sales as compared to the previous Innova’s sales last year. This is a huge achievement for the premium MPV, as it is now much dearer than its predecessor which was already considered expensive. Also, to Toyota India’s pleasant surprise, about half the bookings are for the top of the range Innova Crysta which costs well over Rs. 20 lakhs.
Toyota managed to sell only 4,144 units of the last generation Innova in June 2015, although it is far from a bad sales figure. But the all new Innova Crysta has hit the sales mark of a superb 8,171 units in June 2016.
Even the diesel ban in Delhi could not dent the sales of the new Innova Crysta. Now, dropping its inhibitions, Toyota India has also launched the petrol version of the MPV, which will put the Innova back on Delhi’s map and will definitely increase the MPV’s sales even further.
Thus, the all new Toyota Innova Crysta has written a new chapter of success in the history of the brand’s success in India.
Tagged: Toyota Innova Crysta