Reputed Japanese auto manufacturer has started a new and interesting ‘Summer Campaign.’ The company has expanded this campaign to many dealerships in the southern region of India. This campaign will be effective till the 31st of May. The main theme here is to focus on quality through the set up of 20 health check methods of vehicles, and also educate the mass on the importance of a healthy vehicle.
The campaign is introduced in many segments which comprise of package for detailing and service of vehicles, Toyota Genuine Accessories, Smiles Toyota Value Pack and a number of exciting bonuses with the aid of U Trust. To complete the excitement picture, there are discounts and fun gifts which are all included in this educative and thrilling campaign.
Toyota models are appreciated for their build which is in accordance with stringent regulations of world standards. The company organizes the Q class experience which enables consumers to follow up on the strict measures allocated by the firm. The main purpose of the summer campaign is to carry out quality checks on vehicles in the southern part of the country. This program is extremely beneficial and stresses upon the importance of a long and unburdened driving experience.
On the main aim of this campaign, the Deputy Managing Director and Chief Operating Officer of Toyota Kirloskar Motor, Sandeep Singh stated, ‘’we believe in approaching many angles to educate our consumers on the useful and educative aspects of Q class service. The initiative is to aid consumers to constantly service cars which can run for miles in a comfortable, stress free and safe manner.’’
Toyota Kirloskar Motor is a powerful figure in India with dealerships in all cities; the popular and reasonable model is the Etios Liva which is a hatchback with a modern and professional design. Toyota has manufactured dynamic cars in the Sports Utility Vehicle Segment as well with the Fortuner, and also an ideal family SUV which is a famous on Indian roads is the Innova. The Innova is also known to be a best seller in the Multi Purpose Vehicle category, the main reason for the heightened success of the vehicle is the abundant interior room, mileage and engine efficiency.
This is an extremely noteworthy campaign introduced by Toyota; the main aim is to educate the mass about periodic servicing of vehicles which can run effectively for long distances. The entire program will be significantly advantageous for engineering graduates and for the public in general to enjoy a safe and stress free drive. In India, the case of rash driving is on the rise, and not many are familiar with the importance of maintaining a healthy vehicle to make your city look clean and green at all times.
Toyota has indeed taken up an excellent task to introduce this program, which might reduce the alarming case of negligent driving and accidents on roads. When people imbibe the nuances of this program, there might be healthier vehicles with fuller tires and moderate speed driving practices. Let’s hope this campaign brings about a positive outlook on vehicle maintenance and driving which could ease the life of many drivers.
This post was written by
I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.
Tagged: Toyota Summer Campaign
Leave a Reply