Toyota is known to possess a strong base in Indonesia, even after a significant period of over 40 years, Toyota Motor Corp along with other eminent car company, Daihatsu are equipped with extended networks of 450 showrooms and is gaining 54% market share. General Motors on the other hand was based in Indonesia for longer periods but the dealership network capacity is lesser than Toyota by 1%.
Even with the major differences between market shares of both firms, Indonesia is known to be a prominent market for most auto companies and General Motors. The flourishing markets cater to 50% of vehicles releases, and according to industry analysts, the figure could increase to a large extent by the year 2020, where in the strong international demands will touch 100 million units on an annual basis.
Besides Indonesia, Russia, Brazil, South Africa, China and India are significant car markets. Indonesia is hugely populated with 240 million inhabitants that purchases huge figures of 1 million models in 2012, the sales estimate is likely to increase to two folds within three years from now. According to statistics from the prestigious Mc Kinsey Global Institution, the country will enjoy another 90 million buyers to unite with powerful consumer network by the year 2030. Another interesting fact is Indonesia could over power Britain and emerges into the seventh biggest economy. General Motors is branded the second biggest car manufacturer in the globe following Toyota.
The year 1971 was profitable for Toyota which initiated in assembling process of the luxurious Land Cruisers and Corolla models at the esteemed factory in the region of North Jakarta called Gaya Motor. This was the same area where General Motors deserted its operations. The successful operations occurred in the year 1977 when the classy model of Kijang was introduced. The multipurpose car was tailored mainly for the Indonesian segment, and has created an overwhelming impact in the country.
The Kijang was earlier built in the form of minivan and pickup, it was referred to as a model for cargo purposes and to transport mass groups, where on the rear there are bench like seats to seat herds of passengers. The car was employed in various cities and towns as mode for public transport.
The Kijang is still a roaring success even after 40 odd years; the present Innova Kijang model releases enormous sale outputs with 71,364 units. Its sophisticated SUV sibling Fortuner delivered decent sales with 20,135 units last year. The two models contributed 8% of market shares in 2012.
Toyota has emerged into a powerful figure in Asian and North American markets. In India, Toyota cars such as Fortuner and Corolla are symbols of luxury and style. The interesting historical fact about Toyota in Indonesia where the company has a pioneer reflects the company’s consistent efforts to continuously launch efficient products. The company is now extensively working on hybrid vehicles with the aim to enhance lower pollution levels for a clean and green environment. It would be interesting to observe new launches of Toyota for Indian and international markets.
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I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.
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