Toyota Motors has started the production of the all new 2014 Toyota Corolla sedan that is bound for the American market at the company’s Blue Springs factory in Mississippi. As the next generation Toyota Corolla has entered its production phase, as it is supposed to reach the dealers in the coming few weeks’ time.

Toyota’s manufacturing facility in Mississippi became fully operational in the month of November, 2011 and was originally setup to manufacture the Toyota Highlander and Prius Hybrids. However, Toyota postponed these plans and instead started manufacturing the Corolla sedan once the plant became functional.
The Toyota factory in Mississippi was manufacturing a vehicle in just 86 seconds, and it has now further reduced its production time to 78 seconds per unit. This 8 seconds reduction per vehicle production will account for the annual vehicle production increase of 10,000 vehicles per year. The capacity of the plant is currently recorded at 160,000 vehicles per annum and this manufacturing facility has built 224,000 vehicles of the Corolla till now.

The Toyota Corolla sedan has been very popular for a long time now and is now appearing in its 11th generation model. The Corolla is a very efficient and customer centric vehicle meant to please the consumers from every angle, however it is rather criticized for being plainly styled. Toyota felt the need to give it snazzier visual appeal in order to compete with the various great looking global rival cars. The all new 2014 Corolla sedan has not only become absolutely glamorous as against the ongoing model but is also said to have enhanced efficiency.

Moreover, though the new Corolla will be much snazzier that the current model, its styling features will be different for the various car markets in the world. As for the enhanced appeal, the US bound Corolla is said to be greatly aggressively styled and packed with premium features as compared to the European specification Corolla. Toyota is presenting a more glamorous Corolla to the US car consumers, as the company is aware that a larger percentage of Corolla customers in America are younger as compared against the European or Asian Corolla customers. Thus, the new Corolla is targeting the younger generation of US generation with its stunning visual appeal.

As for the Toyota Corolla that is meant for the European car market, the car has already gone for production in Toyota’s manufacturing facility in Turkey earlier in the month of July. The all new 2014 Toyota Corolla sedan is also expected to hit the car markets of Europe by the end of 2013.

As far as the Indian car market is concerned, where the Toyota Corolla is very popular and well appreciated for its superior quality, as already mentioned there are no chances of getting this more decked up version of the new US Corolla. Thus, India will receive the all new Corolla same as the European market. In India the 2014 Toyota Corolla is expected to hit the markets during mid 2014.

Tagged: 2014 Toyota Corolla