Toyota Kirloskar Motor, a reputed auto firm in India has noted a 6% decline for August month. The overall sale noted is 15,201 pieces in 2013 August as against 16,225 pieces registered same period last year. The Etios contributed a decent portion at 3,194 pieces. The market scene in domestic segment is also not too attractive at 12,007 products this August, which is on a significantly lower level against 13,995 pieces same time last year.

On the sale figures for this month, a top company official stated that, ‘’with depreciation of Indian rupee and increasing inflation, out team had to increase the costs of Fortuner and petrol version of Camry by around 1%. The present market scenario is yet to improve, and we are now banking on favorable monsoons and the exciting festive period to boost sales.’’

Even with adverse market conditions in Indian segments, Toyota has pushed its technology boundaries and explored greater depths of hybrid proficiency with the seventh generation Camry which was launched recently. Camry is India’s first hybrid project, and has an incredible style quotient that would match the white collar image of highly qualified occupants. The hybrid technology spices up the inventive and creative stance of the car, this has indeed created a wow image among the public.

Camry hybrid is equipped with a potent 2.5 liter beltless petrol mill and electric engine. The car operates on the cutting-edge Hybrid synergy drive technology, which works using revolutionary engineering technology which acts as a signaling medium for the engine to alternate between electric and petrol.

Camry hybrid petrol mill is built with a dynamic 2494cc engine that churns shockingly impressive efficiencies of 213Nm highest torque and maximum power of 160PS. The electric power train also releases stunning engine outputs at 205PS.

If the incorporation of hybrid technology in the classy and lavish Camry is not enough, the Camry hybrid has around thirty five new fitments some of which are back armrest built with remote facilities of recline, three air conditioning equipments, power sunshade on back windshield and so on.

Some of the best-in-class technology that distinguished the hybrid from the earlier model is regenerative braking technique, reduced noise vibration and harshness levels, lower carbon dioxide levels by around 122.8 grams.

On the launch of Camry hybrid, a top company official of Toyota Kirloskar Motor stated, ‘’the launch of the car is to strengthen Toyota’s motto to promote hybrid models on a global platform, to create a clean and green planet in the future. Camry hybrid released in Indian markets is a symbol of Toyota’s continuous and determined commitment to break through boundaries and take hybrid technology to a whole new level.’’

For its stylish and refined stance, super comfy interiors and outstanding engine efficiency, the car costs Rs 29, 75,000 which is a worthy purchase to save chunks of money on fuel. The car is offered in some exciting colors that augments its high tech and world class status with attitude black, silver metallic, white pear crystal shine and grey metallic.

Camry hybrid is one product that could be a game changer during the present adverse market conditions in India and reverse the sale table. This is one model that would attract herd of customers mainly due to the hybrid status which is something different from the ordinary.

Tagged: Toyota August 2013 Sales