The world’s largest auto maker Toyota Motor has many car models under its brand that are legendary and have been constantly charming the global audience for decades. Yet another such car from the house of Toyota is the 4Runner, which is celebrating its 30th anniversary. As a gesture of gratitude towards the consumers who have made this SUV such a huge success for so many years and to celebrate the vehicle’s 30th anniversary, Toyota is offering discounts of up to $1,000 on the entire range of the 4Runner SUV.
The Toyota 4Runner Sports Utility Vehicle has first introduce back in the year 1984, ever since which it has been satisfying millions of consumers across the world with its tough and rugged quality off-road performance and its patent durability that comes in the package of all Toyota cars.
Thus, the Japanese car major is celebrating the 30th anniversary of the SUV with huge discounts to lure in some additional buyers for the car. According to Toyota, the company will offer a discount of $500 irrespective of the driveline of the SR5 and Trail models of the 4Runner. Which means all base and mid model trims of the rear wheel drive and the 4 wheel drive are eligible for this great discount. On the other hand, the SR5 Premium as well as the Trial Premium, which are the top trim models of the Toyota 4Runner, will give away an attractive tag discount of $750 for the customers. Moreover, the Limited edition models of the 4Runner will be offered with a discount of $1,000. The new prices after deducting the discount amount have come into effect and the consumers can take the opportunity to drive hone a new Toyota 4Runner at a discounted amount now.
Before the 30th anniversary discount offer of the 4Runner, Toyota has not listed any incentives in the month of January in the car market of USA for the SUV. The Japanese auto leader’s press release had been kept to bare minimum when it came to further specifics. However a company spokesman, Sam Butto has announced that the discount deal from Toyota for the 4Runner SUV will continue throughout the entire 2014.
Toyota had recently launched the fully redesigned, 6th generation model of the 4Runner SUV. The car hit the market in the month of September in the previous year. However, this really did not boost the sales for the SUV and the customers chose to buy only 3,958 of the new generation 4Runner in the month of January 2014. This reduced sale resulted in a decline in the sales rates of the vehicle which was recorded at 11.8 percent as against the sales in January 2013, when the buyers drove home almost 3 times more the units of the 4Runner.
The very popular Toyota 4Runner SUV has been suffering from reduced sales rates in the past few years. The vehicle sold a massive 100,000 units annually from 2003 to 2006, while it sold only 100,380 units in 2012 and 2013 combined.
This post was written by
I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.
Tagged: 2014 Toyota 4Runner
Leave a Reply