This is for those who still don’t know the fact that Toyota has all plans to bring back its Supra moniker with a new very dashing looking upcoming sports car that the Supra lovers had long wished for.
Now, it has come to light that the Japanese car major is renewing its rights for the Supra brand name and is making sure that it has full rights on the name. Similar all trademarks, the brand names have an expiry as well, and if it remains unused for long by the original company, then after a certain period of time other companies may use the same names for their products. That is why all the companies need to renew their products’ names as well. And this is exactly what Toyota Motor Corp just did last week by renewing its “Supra” brand name. The Supra moniker had been also previously filed to be protected at the US Patent and the Trademark Office back in the year 2010 by the auto maker.
However, the down side of this news is that it still does not bring in any concrete details or solid plans of Toyota actually putting the grand looking FT-1 concept into thr production as the all new model of the Supra sports car. The gossip mongers might seize this opportunity as the confirmation of the next-gen Supra. However, it is still simply a legal procedure that Toyota has done. The renewal of the Supra moniker makes sure that Toyota owns the brand name solely and no auto maker crops up a new sports car named as the new Supra. Thus, the confirmation on the actual new Supra is still far from out.
The new Toyota FT-1 sports car concept surely made a lot of heads wagering, as the car had everyone stunned with its dashing looks at the 2014 Detroit Auto Show. Now, whether the auto leader will choose to put this concept into production and call it actually the new Supra or will name it entirely differently to join the likes of its brand new GT 86 is still completely unknown and is in the company’s hands.
The FT-1 sports car concept is thought as a really potential car model by the market experts which can be a game changer for the company. At a time when all the auto makers are increasingly concentrating on churning out stunning, head turning cars, Toyota is still being criticized for its conservative styling language. Being the global auto leader, Toyota is trying hard to put on a fashionable and contemporary impression tagged to its brand name, and in this the FT-1 concept car’s actual production version can really help it. However, the production model has to look closely familiar to its concept model version to serve this purpose. Given the eagerness of Toyota to charm the global audience, it is surely expected to actually put the FT-1 into production. For now, we just know that the Supra nameplate is going to remain under the ownership of Toyota.
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I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.
Tagged: Toyota Supra
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