World’s auto leader Toyota Motor’s Indian presence in the form of Toyota Kirloskar Motor (TKM) has announced that the company has achieved the sales milestone of one million in the country. Toyota Kirloskar Motor reported that the company sold its one millionth car unit through its official dealer called Nippon Toyota in Kochi. TKM had started its footprint in the car market of India 15 years back and now it has achieved the vehicle sales milestone of one million.
While commenting on achieving the one million car sales mark in India, Toyota Kirloskar Motor’s Senior Vice President, N. Raja said that the sale of the company’s one millionth car in the country is a very crucial milestone for the company. Ever since the starting of its presence in the Indian car market, Toyota has been made its presence felt in the country when the MPV/SUV segments are concerned. The company has also always been the market leader in India and in these two segments of the country’s auto industry. Toyota has quite recently forayed into the mass passenger car segment in India only in the year 2011 that was marked by the launch of the company’s Etios sedan and the Liva hatchback models. Thus, it is really remarkable that the company has been able to reach the milestone of one million vehicle sales in such a short span of time.
It is indeed true that the Japanese car giant has grown a lot and it has come a long way ever since its establishment in the Indian terrain back in the year 1997. The company’s growth did not take place only in terms of increased sales but its growth has been an overall factor. TKM has grown a lot when increased localization of its products are concerned, it has also expanded its nationwide network of officials dealer as well as supplier partners, and also a regular production capacity expansion of up to 3, 10,000 vehicle units per year. All these factors together have gone into the overall growth, expansion and prosperity of Toyota Kirloskar Motor in India. The company also proudly announced in its statement that the auto maker’s growth has also contributed a lot in creating more job opportunities all over the country also doing its bit for the growth of India.
A statement also revealed that the company’s sustainable growth strategy with the social initiatives such as Toyota Technical Training Institute has enabled the company to churn out the right products and also locate the right people to work on its new products.
To celebrate the 1 million car sales milestone, Toyota India has announced a special scheme for its customers for the month of March that will provide various forms of exciting offers. The TKM customers have the choice of either availing cash benefits of up to Rs. 40,000 or pick from a range of attractive Finance Schemes like lower rates of interest or 100 percent road funding that are offered by the company’s subsidiary finance firm, Toyota Financial Services.
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