Toyota Wigo’s popularity helps it gain high market share in Phillipines

Toyota Motors which launched the Wigo hatchback in Phillipines during February 2014 has lots to cheer as the product has sold around 627 units within the month of March 2014 helping it to capture almost 27 percent of market share among small cars. The car received a positive response from critics and buyers alike due to appealing exterior features and reasonable startup price making it ideal for small families of 2 – 4 individuals. Toyota had launched the Wigo as an ideal city car to manage heavy traffic conditions and compete in Manila’s toughly competitive mini-compact car segment which is presently ruled by Mitsubishi’s Mirage and Motero Sport. Wigo’s official launch was accompanied by spectacular media blitz to make it a memorable event for car enthusiasts and general public alike.

Toyota Wigo Front

While expressing his pleasure at the momentous event Toyota’s spokesperson for Phillipines sated that while Toyota is extremely overwhelmed at the positive response and enthusiasm of its people the firm assures continues research to bring great products to Phillipines. While the Toyota assurance of quality is a major factor, customers in Phillipines were also attracted to Wigo due to “Toyota’s Sure Advantage” factor. The Toyota Wigo is powered by 1 liter three cylinder petrol engine which is mated to three cylinder 12 valve mechanism which helps it maintain a healthy speed limit of 150kmph. The Wigo is manufactured in Indonesia and exported to other South East Asian nations like Philippines, Malaysia and Vietnam.

Though the Wigo is a mini four seater it has spacious cargo area which is carpeted and comfortable wide seats to accommodate five adults. The Toyota Wigo offers reliable and cost effective commuting service to citizens who have to otherwise depend on inefficient public transportation system. Its attractive front fascia has freshly designed fog lamps built into angular spaces on either wide of wide black air dam with chrome underline. Its side profile is attractive with 14 inch alloy wheels and thin strip of chrome on doors while rear lights are built with integrated LED lights in its center. The car’s power is enhanced with four speed automatic transmission system and power steering for better control. Braking system of car is provided by ventilated disc and drum brakes while suspension system consists of McPherson struts and torsion axle beam.

Interiors of this car are enhanced with power windows, central locking facility and silver outline on its instrument cluster. The car’s multi-information touch screen has all controls for managing navigational information, parking sensors and also audio system. Though the dashboard section has been made of hard plastic to keep costs low its door and rear section of seats have been provide with pockets and tiny enclosures to store bottles and useful knickknacks. Since it has a small cabin air-conditioner it cools within a short period of time while music system’s compatible with MP3, USB and Bluetooth increases passenger’s delight. Safety equipment of airbags and seat belts are available in all variants of Wigo while its high end G variant has ABS, engine immobilizer and also wireless door-lock.

This post was written by

Pavan Kumar – who has written posts on Toyota Cars India | New Toyota Car | Latest Toyota cars.
I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.

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