Toy shows usually do not attract major car makers; forget the world’s top auto maker. However, Toyota is not only the largest car producer in the world but also an enthusiast in all sorts of innovations. Thus, Toyota Motor found itself a nice reason to be a part of the 2014 Tokyo Toy Show. The Japanese car giant has introduced its Camatte Concept Family Car. This fun car is a highly engaging, exciting and customizable car that has more than 7000 LEDs on the hood that can be customized to resemble any doodle that has been drawn by kids or by their parents.
Toyota Camatte Concept
The very innovative Toyota Camatte Concept car can be customized by simply creating any colorful image on a paper and then place the image under a camera. Once the camera captures the image, one can then go to the car and simply press a button and presto! You get the reproduction of that same image on the hood and get a dazzling car to behold. Toyota has also released a promotional video in order to make people understand the process in a better way, though it is really simple and not time consuming.
According to the company, even though it was possible for Toyota to produce a more crisp and clear high resolution image on the hood of the Camatte by installing and increasing number of LEDs, the company has made the car in such a way because it can really manage to capture the true essence of the children’s doodles in a more authentic way.
This is not the first model of the Camatte to have been displayed by Toyota, as the company has unveiled the first model of the same concept car at the same Tokyo Toy show back in the year 2012. However, the latest Camatte concept car model is surely more enhanced and practical for real time usage. The name Camatte means caring in Japanese, and the concept car has been named so as it is associated with children and the bond they share with their parents.
The Camatte concept car is a compact family vehicle and showcases a unique three seated layout along with several customized interchangeable panels that are meant to help the parents and kids together share the joy of driving as well as customizing.
At this year’s Tokyo Toy Show, the Japanese car major is displaying two variants of this electric car. The Camatte 57 is a sports car version of the same concept which is being displayed without any body panels to enable the visitors to take a look at the under the hood mechanism of the car. The visitors at the show are also given the opportunity to customize the LED hood of the Camatte 57s Sport model at the Toyota exhibition stall.
Right now, it is not known whether the Toyota Camatte will be really put to production or not, but it sure seems to be a novel and engaging idea.
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I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.
Tagged: Toyota Camatte
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