Toyota a highly acclaimed Japanese automobile firm has planned on a couple of strategies to boost profits. The company has emerged with two-pronged strategy to increase level of localization and also improve export volumes out of India, as stated by Raja the senior vice president and director in marketing and sale section of Toyota Kirloskar Motor.
2015 Toyota Yaris facelift Europe
The world is going through a depressed market phase, and according to Raja, the most practical approach would be to increase the content of localisation to preserve bulk costs. According to him, a series of cars in India have very little indigenous content, of about 50%. The highest amount of localization is achieved in Etios models. To facilitate impressive imports Toyota’s key destinations are South African and Asia Pacific. According to Toyota, taking into account the diversity of car market in India, it would not be practical to eye Gulf nations at an impressive export market, since these nations have greater demand for big models and sport utility vehicles (SUV’s).
The Indian market is filled with sedans and compact cars, well suited for South African and Asia-Pacific nations. In 2013 Toyota exported bulk amount of vehicles of 28,000 to its desired countries. The company is working on different strategies to enhance its export volumes. On the introduction of new models in India, Toyota said that there won’t be new products in market at the moment.
Toyota has not thought of targeting a fixed sale goal this financial year, it is of the view that it is not a completely practical strategy, with account of depressed market. The company is keen to maintain its current sale portfolio, and not expect too much, since the profit volume might increase due to increased car demand. Toyota did not record yearly growth last year with the sale of 1, 47,000 units of domestic products, which is a growth reduction from the earlier year.
Toyota has new interesting launches in India the Etios Cross and new Corolla Altis. Both cars are sprinkled with new level of excitement, Etios Cross is a cross version of Etios Liva hatch. What makes the Cross appealing is the fitment of silver plastic cladding; 15 inch diamond cut alloy wheels that accentuate the sporty look of the model. The size of radial tubeless tires is 185/60/R15. Apart from silver cladding the other signature features that define the cross nature of the car are silver roof rails and bull bar.
The new Corolla Altis is a greater marvel of the past; the car comes with more premium dressing, and glorified interiors. The insides are splendidly grand, with dual black and beige theme. The fascinating element here lies in presence of seven inch touchscreen.
Toyota is applauded for its new launches, the Etios Cross and new Corolla Altis will work well with export markets of South Africa and South East Asia. The initiative of the company to emphasize on localisation is a good move to build many more plush and cost-effective products.
Toyota has its strategies on hold, and geared to fight the battle of bleak economy.
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I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.
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