Toyota Kirloskar Motor made steep 12% gains in 2014 June, the company made instant successes on the back of Etios Cross and new Corolla Altis. The company has made impressive profits for the first time in months. Bestowed by the success of Etios Cross and Altis, Toyota has chalked out a profit road map for the year. By the end of the year, it plans to achieve 6-7% gains.
Toyota Etios Platinum edition
The Senior Vice President of TKM, N Raja from the marketing and sales department said, ‘’ the 12% growth is a positive outcome, we expect the sales to blossom in 2014, the increased volume is limited to single digits and the desired mark is 6 to 7%. He further commented, we are back on profit track, the momentum is however slow with single digit increase. Customer sentiment value has risen; we are now banking on festive season to strengthen volumes.
After a prolonged period of slump Toyota has achieved so much in a month, the success gainer all new Altis arrived during the end of May. In just a few days the company managed to roll out 922 pieces of plush D segment car. Consumers have to wait for two whole months before they dig into the vehicle; the demand has ripped beyond the highest of high expectations. Even with the car selling like wildfire, Toyota has no plans to increasing its production or manufacturing capacity.
Toyota made 9% profits in domestic market; the company sold 13,805 vehicles in June, higher than 13,394 pieces sold in the corresponding year. The company sold 1,384 Etios series. In the domestic sector the number of vehicles sold in the month is 12,010 steeper than 11,010 units rolled out a year ago.
Toyota is confident about future growths caused by the extension of reduced excise duty concession. The prolongation of excise duty is a pathway to future growth. The all new Corolla Altis and Etios Cross have matched up to customer sentiment value. The company has focussed on three customer appreciation strategies that have worked wonders in the end. The cars are engineered to cater to optimum reliability, durability and quality. The company is appreciative of customer support. Toyota sold 626 units of Etios Cross and 922 pieces of Corolla Altis. The booking volume for Etios Cross alone has spearheaded the 5,400 mark and with Corolla Altis it has gone past 3,000 units. The waiting period for Corolla Altis is over two months and with Etios Cross it is over three months.
Etios Cross and eleventh gen Corolla Altis offer new wave of consumer excitement. The uniqueness of Cross lies in side plastic cladding, silver roof rail and bull bar. All the fascination for price of Rs 5 to 7.7lakhs, the new Altis comes with a greater style and wonder statement. The exteriors have re-worked cosmetic modifications and the interiors look so grand that consumers felt they were in heaven.
The demand for the cars is unstoppable and Toyota can surely expect greater customer sentiment during the festive season.
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Tagged: Toyota Car Sales
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