Toyota is an acclaimed Japanese brand; it has maintained its high-value worth for years since inception in 1930’s. The global economy has witnessed a major crash that first started in 2008, the adversity was visible at macro level, and it took a toll on global auto sales. Toyota being a top end brand fell into the recession trap.
Toyota Logo
The US operation of Toyota has noted an impressive 4.6% gain during the April to June quarter period. The revenue holding capacity is an admirable USD 5.72 billion. Although the yields in US are high, the market of Asia has not borne fruitful profits visible in Indonesia, India, Japan and Thailand. Toyota’s operation has not been effective in Brazil; its two powerful sources are Europe and US.
With phenomenal profits seen in attractive US and Europe markets, the growth is pretty significant yielding massive 40% global profits. Now a hot debatable topic would be if Toyota has the power to remain on top of its game. The sale output in North America surged to 3% and in Europe it is 7%. The Asian market witnessed a 2% drop in sales, the only logical reason that can explain Toyota’s top spot in US is swift production and quality.
Toyota has made recalls lately, and it is certainly a black mark to its brand tag, the company has overcome the adversity of recalls and continues to launch world class products. The company is working towards re-inventing its style quotient and is developing a new Camry model with greater fashion statement. Camry is a top selling model in US for eleven long years; Toyota contributed 5,097 million global sales. The enormous success value of Camry has enabled Toyota to retain its top auto brand status. The next in line is Volkswagen that took away the second position from General Motors. Volkswagen sold 4.97 million pieces and General Motors 4.92. The economy has not picked up to an impactful effect and Toyota predicts a lower than anticipated global sale forecast of 10.22 million units against 11million pieces.
The manager of Toyota Group Yoshiaki Kawano, along with Hino Motors and Daihatsu Motor Co of Toyota Group, are of the view that impressive sale forecast stems from the investment in gasoline and green car sector. Toyota is an industry leader in new innovative technologies like electric and hybrid car vehicles. The company is working on the fourth gen Prius model scheduled to arrive by end of 2015.
Auto makers all over the world are focussing on the beneficial impacts of clean and green technologies and so are the governments. The executive director at JD Power and Associates Mohit Arora said, the Chinese government is making room for strengthening electric vehicle technology with a vision to curb pollution. Toyota has gained significant reputation across various segments, inclusive of hybrid vehicles. It is among the few firms to conquer every segment with victorious profits. It made commendable profits in US, and it will be interesting to view its growth output in the near future. It has the sustainable power to stay on top of its game.
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I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.
Tagged: Toyota Car Sales
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