Toyota Motor is bringing back the rough and rugged Land Cruiser 70 in its home market Japan. Toyota is going to resurrect this old tough off roader in a gesture to catering to the consumers’ nostalgic demand for this rugged vehicle. The Land Cruiser 70 is highly acclaimed for its great powerful performance in the challenging terrains, and also as an able aid vehicle in the disaster zones, which is important in an earthquake prone country like Japan.
Land Cruiser 70
Toyota is going to offer the Land Cruiser 70 back again priced at 3.6 million yen (equivalent to $35,000). The Land Cruiser 70 which is the toughest of all the Land Cruiser models so far will arrive at the Toyota dealership outlets in Japan very soon. However, the Japanese auto major is offering the tough vehicle on a very limited basis. The Land Cruiser 70 will also be offered for sale in the Japanese market only for a year’s span. Then again, Toyota will have a limited planned production of only 200 units of the Land Cruiser 70 per month.
The Land Cruiser 70 was phased out in Japan way back in the year 2004, but the vehicles fans have wanted the model back for long because of the vehicles engaging fun to drive features.
The chief engineer at Toyota Japan, Sadayoshi Koyari told the media at an event for car aficionados in Tokyo that if one ever has to entrust one’s life with a vehicle, then he would choose the Land Cruiser.
The Land Cruiser 70 model was first introduced back in the year 1984, and it is still available in some global car markets such as the Africa, Middle East, Australia and other markets with good average monthly sales of 6,400 units.
The Land Cruiser 70 highly acclaimed durability is based on the vehicles great ladder-frame chassis as well as suspension, says the world’s top auto maker, Toyota. The vehicle is designed for highly hostile places where a breakdown is not merely a hassle but can also prove to be fatal. Thus, the Land Cruiser 70 is created for the most challenging terrains and situations.
Several Japanese auto enthusiasts are great fans of the Land Cruiser 70 and have constantly demanded for the resurrection of the vehicle ever since it was discontinued in the market in 2004.
For instance, 67 year old Masahiro Terada, lumber merchant is a diehard Land Cruiser 70 aficionado. He says with a laugh that a Land Cruiser is a toy for the big boys, those who never grow up, and he vows to drive his Land Cruiser until his dying day.
Global relief organizations such as the U.N. and the Red Cross use the Land Cruiser for relief works in the disaster struck areas, making Toyota proud.
The Land Cruiser 70’s comeback model is also available in a pickup version, and boasts of latest safety and smart-key features and is driven by a powerful 4.0 liter V6 motor mated to a 5-speed manual transmission gearbox.
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Tagged: Land Cruiser 70
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