Toyota Kirloskar Motor the Indian unit of the parent Japanese firm is keen to expand its footprint in India. The company is keen to strengthen its drive in rural markets. The auto market passed through a phase of turmoil for two continuous years, the worst in a decade. The markets are showing signs of recovery, there is yet a lengthy route to complete recovery.
Toyota Logo
The company has not made the desired gains and is still under the crux of recession. The aim to strengthen rural market expansion is to fight the fierce competition. The battle head is deep, with competitive strategies adopted by Hyundai Motor and Maruti Suzuki. The two firms are profitable across all sectors from hatchbacks to luxury sedans and SUV’s.
The parent Japanese firm is studying the effective strategies need to push rural volumes. The company is analyzing practical theories to re-structure the market conditions, to move to the pathway of recovery gradually. The managing director of Toyota Kirloskar Motor (TKM) to media representative said, ‘’India is a robust market to drive business; we are studying different feasible approaches to push rural sales.
The aim of TKM to push rural sales is a requirement under the current pressurized economy. It poses its own challenges as well; the company has chosen Liva to push sales. It’s got the looks and power to rock rural markets, the rural market is not the main profit driving sector of TKM, only a portion of profits comes from this sector, and the goal now is to elevate the profit output to a new level with double digit profits.
As mentioned earlier it is a challenge to push rural sales, and is not as economically feasible as urban quarters. Toyota has formatted a profit driving and creative approach. It has enrolled in a village program that organized road shows with the vision to promote service and quality. There are over 250 Toyota dealerships all over India, and the firm aims to construct many more dealerships in the near future.
TKM is an integral component of the Indian auto segment, and is analyzing various strategies to elevate its market share. The company has predicted a double profit elevation of the Indian automobile industry by 2020 and the projected increased volume is five million units. The rural and town markets are critical sale driving segments, and significant portion of the company’s market share is driven by these segments.
Toyota has strategized effective sale driving strategies; it produced a couple of best sellers recently, the new Corolla Altis and Etios Cross. The two cars offer a new form of excitement, Etios Cross is a rugged variant of Liva hatch packed with desirable cross identities with side black cladding, roof rails and bull bar. The new Corolla Altis is covered with a superior luxury layer than its predecessor.
TKM is working on the new 2016 Innova, and the approach here is to design a better looking model than the current car to fight the cut-throat battle with Honda Mobilio and Maruti Suzuki Ertiga. The recent blockbuster outcomes together with robust rural sale drive will go in favor of the company.
This post was written by
I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.
Tagged: Toyota Rush
Leave a Reply