Toyota is the global auto leader and it has every reason to be. Apart from great quality and comfort also comes that solid reliability factor that makes the Toyota cars super liked. Though not as much as the bigger global markets India too loves all Toyota cars for the same reasons. That having said, when design comes in mind the Toyota cars cannot be branded as timeless beauties. Toyota has many evergreen cars, but not really dashing looking ones.
The Toyota car fans don’t have any reason to feel bad though, as the Japanese auto giant has promised to focus more on great visual appeal and heart racing design language for its new future cars. The new Toyota cars however, will also come with enhanced all that Toyota is good at, like quality, reliability, efficiency and safety. Reflecting the company’s understanding, the MD at Toyota Kirloskar Motor India, Naomi Ishii said that Toyota has been conservative, but all the cars of the company must look better with aggressive design.
When globally the new-generation design language of Toyota will debut on the all new Prius hybrid, in India the first dose of new style will be given to the Etios and Etios Liva in their 2016 avatars. These sedan and hatchback twins have been developed as India specific cars, but Toyota is not really happy with the sales volumes that these cars get and the expectation was much higher. The main reason behind the lackluster sales of these two cars is their plain looks. These able Etios twins don’t look bad from any angle, but are plain Janes as compared to their market rivals. The interiors of these two cars, are also very simple and boring though they are very comfortable and ergonomically designed. Toyota did launch the new Etios and Liva facelifts recently, but these also don’t get that oomph factor when styling is concerned, which is much needed.
The design down syndrome of Toyota is actually global, and though the Japanese car maker offers several bestselling models in the world, it doesn’t actually get the audience drooling at or cheering for the conservatively styled cars. Things are a bit different with the new Toyota cars though. The all new Corolla Altis shows that Toyota can also be spunky and ditch the boring to become bold. The elegant looking Innova, has always sold greatly in India, but it is still not that alluring looking. Ishii also commented on the next-gen Innova, and said that styling will be one of the focuses of the leading MPV, but it will not compromise on its biggest USP – space. Ishii added that the company will balance both function and form.
The recently spotted test prototypes of the next-gen 2016 Innova do seem to come with a fresh new style. However, only the final production version will reveal how much more appealing the MPV has become to remain on top of the chart. The new upcoming Toyota vehicles will hopefully please both the head and the heart.
Tagged: Toyota Cars
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