The period of 2014 November has been fruitful for Toyota Kirloskar Motor; the company recorded a 11% sale gain with the flow of 14,134 units against 12,748 pieces sold in the corresponding year. There was considerable number of buyers in domestic market, witnessed by the impressive sale gain of 19%, with the flow of 12,175 units significantly larger to 10,208 units sold a year ago.
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Toyota maintains Etios sedan and Etios Liva hatchback to be strategic domestic products. Etios sedan was transported in decent numbers, with export figures rising to 1,959 pieces. It is a commendable period for the company, and on the overall performance, N Raja, the senior vice president of Toyota Kirloskar Motor said, ‘’ we have registered growth momentums in domestic market, and the overall profit outcome is impressive, and we hope that the trend continues in the near future.
The Indian auto market has succumbed to the harsh effects of recession for a while, and many esteemed firms for months struggled to reap desirable profits. Hope has surfaced in the month of November, Toyota and other established firms have made commendable profits. It is the end of the year, and also the beginning of optimism. Creditable gain outcomes are witnessed in domestic and overall sales.
Maruti Suzuki India sold 1, 10,147 vehicles during the 2014 November period, against 92,140 units rolled out in the corresponding period. The attained domestic profits are 1, 00,024 units and the export gains are 10,123 pieces. Hyundai made 8.7% growth and Honda churned significant 64% profits.
The Vice President of General Motors India, Balendran P spoke on the sale outcome of auto companies and said, ‘’ the reduction in fuel rates spark optimism, inflation continues to remain at a high level and interest rates are stagnant. The discount system is full-fledged and sale of diesel cars are wavered, because of the drop in narrow variations between the two fuels. Viewing the current economic trend, challenging periods will continue to surface, unless some noteworthy policies are adopted in the budget that will work in favour of improved customer sentiment.
Toyota enjoys a world class luxury brand value in India, and has produced best sellers across a range of genres such as Etios, Corolla Altis sedan, Innova MPV, Liva hatchback and Fortuner SUV. As a part of its profit driving strategy, the company is developing a new 2016 Innova car, and it will sport superior exterior architecture and more lavish interiors.
Although Toyota has leadership supremacy across a range of products, there is a heated competition battle to watch out for. Its top selling Innova is a source of inspiration for Honda’s instant best seller Mobilio MPV. The company in 2014 introduced the Etios Cross and new Corolla Altis. Etios Cross is a well-regard cross car and sports incredible sporty architecture, and the new Altis looks grander and more exotic than the earlier car, and the interior décor is marvellously plush.
It will be interesting to view the critical future auto market scenario in the near future.
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