The traffic scene in India is hectic, and rash driving has become common, more widespread than before. The country has undergone an industrial revolution turn in the past years, with establishment of many software and e-commerce industries. For many of us, it is a task to drive at ease, because the traffic is just scattered and only a handful abide by the rules.
Toyota Logo
Toyota Kirloskar Motor, an eminent Indian unit of the established parent firm, is aware of the recklessness of Indian traffic and the need to impart road safety education. The company has organized a road safety camp and has partnered with (BIAL) Bangalore International Airport, Sankara Eye Hospital and Sakra World Hospital. To be able to drive smoothly and responsibly, our senses have to be in pace, and one of the modules of road safety training is health check-ups, through frequent eye tests and also free spectacles will be rolled out to those battling blurry vision.
Toyota Kirlokar Motor and other collaborators are conducting the road safety event in full scale. The goal is to spread knowledge to more than 1000 drivers from a wide range of taxi services in the city. Road safety experts are training drivers to efficiently and safely pass through all the terrain challenges that one encounters on a daily basis. It is a forty minute challenge and participants will be tested and mentored on highways and night travel, the other critical areas that will be tested is, the responsibility of the driver to wear seat belt and make optimum use of all the existing parameters.
With a strong initiative to promote road safety, Toyota India has collaborated with premium institutions such as Commission for Global Road Safety and (IRTE) Road Traffic and Education, a unit of United Nations Road Safety Collaboration. The firm desire of the company to push the importance of road safety dates back to the year 2005. The company has alerted the youth to imbibe the benefit of safe driving at an early age, and knowledge has been imparted to kids between 10 to 14 years of age from Karnataka, Delhi, Chennai and Hyderabad.
The luxury brand value of Toyota in India is praiseworthy, Corolla Altis was conferred with ‘Executive Sedan of the year award in January, and the winning traits are top quality engineering and ground-breaking engineering technology. Toyota has for years developed efficient modules to firmly promote the power of safe driving practices, and it is the reason for the extended trustworthiness towards Toyota brand.
The impact of vast economic gap is visible in India, and there is a section of society that is educated and there is also a handful of the population that is not at all exposed to education. For the taxi driver, a car is considered to be a source of luxury and he is so excited about the thought of sitting in it, and is not at all aware about the importance and life saving benefits of road safety. To rectify the issue Toyota is reaching out to taxi drivers and training them with an in-depth knowledge of lane security.
Toyota Kirloskar Motor has undertaken an excellent venture to educate the public about road safety. With the quality training across many sections of society it is a step towards the reduction of road accidents.
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I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.
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