Toyota, a renowned auto manufacturer, has captured the depths of design and technology. The latest technological accomplishments go beyond basic imagination, one such example is the mood swing car that changes colors based on driver’s mood swings. On the luxury front, few grand examples are Lexus, Corolla and so on.

Akio Toyoda, the newly appointed chief, has elevated the profit status of the company to new heights. For some interesting information, Toyota was founded by the grandfather of Akio Toyoda. Just 8 months in the post in the beginning of 2010, his reputation was at stake, there were defects in few Toyota models, linked to life threatening crashed in US. This was a tough time for Akio Toyoda indeed; this is a family tree here. Akio Toyoda had to travel all the way to Washington to make an apology to American demographic and Congress. The chief said, ‘’all those enjoy the Vice-President status are older to me by ten years.

Akio, then corrected the wrongs, and now heads the biggest auto builder in the globe. The Tokyo Motor Show is the most talked about subject, and the company is on the profit track, its classy Lexus luxury brand, has yielded the best sales for the company, and also public queries on defects are faintly visible.

The initial chain of events was rather dismal, but now it’s a roundabout, and Akio had to look into the worst scenario in the company’s 75 year run. Akio turned things around, the reason for this is simple, it is his passion for racing, and he is taken in by the gasoline odor. Toyota is now on the top of its profit game, which overpowers his father’s 17 year history.

David Herro, a representative of the Chicago based Harris Associate said, ‘’Akio is taking the challenges of the game in his stride; Harris Associates has acquired more than 4280 million Toyota shares. Toyota made impressive profits of $4.4 billion in the previous quarter, and this figure has shadowed the reigning profit image of Volkswagen and GM put together, which are now the 3^rd and 2^nd largest car manufacturers. Now for more positively shocking news, analysts are of the view that Toyota will hit the $18.3 billion profit mark, 12 months past March, and this has out beaten the earlier record of over $1 billion encountered in the year 2008.

The journey was a shaky one indeed; Akio has to tackle the global recession scenario, when the company was into its 1^st annual defeat in fifty nine years. In 2011, the Tsunami and earthquake played havoc. To add to the dismay was the appreciating Yen value, similar to World War II aftermath record, and foreign markets had to roll out massive sums to buy Toyota’s home grown cars.

Akio was appointed Chief in 2009 June, and he was also the youngest president at 53 years. To took complete charge of the company and saved the family image, Shoichiro, his father held the President post for ten years from the year 1982-1992, and he remained for another seven years, and held the Chairman position.

Those who have the burning ambition to become world acclaimed entrepreneurs or climb the corporate ladder, can take a lesson from Akio and just continue to fight to reach the top.

Tagged: Toyota Cars India, Toyota India