J.D Power an acclaimed global marketing information service firm in America and according to its ratings Toyota tops the 2014 Indian Satisfaction Study. The markings are not only limited to quality of vehicles, but also the kind of service offered. JD Power on its 2014 India Sales Satisfaction Index report said, customers in India are opt for cars viewing dealership service and operational efficacy.

The first sight of trust is dealer service, if dealerships cater to the desires and needs of customers, then the institution becomes completely trustworthy. In the last five years, dealership reputation power has risen by 11%. The other factors that enables smooth delivery of vehicles to customers lies in availability of a particular desired model, swift availability of the vehicle and precise price quotation with little room for negotiation. Adopting the right attitude towards customer satisfaction is a key step towards having complete dealership trust. Customers are willing to pay a higher price of four times if dealerships follow a respectful negotiation approach, higher than customers who are forced to take home the best deal.

The Executive Director at J.D. Power Asia Pacific Singapore said, ‘’ the automotive industry in India has been facing the brunt of weakened economy in the past couple of years, dealers are yet able to put forth best prices in view of customer benefits. The deals are provided with the thought of offering the exact chosen model at fast delivery pace, and most of the time deliveries happen quickly because consumers are willing to pay extra amounts.

Toyota an established Japanese firm topped the 2014 Indian Satisfaction Study list with massive 866  points. The company managed to grab happy customer attention across all segments. Toyota is six points ahead of Maruti Suzuki with 860 points, and there is a tie for the third place between Mahindra, Hyundai and Honda with 859 points. The rating is pretty rigorous, the 2014 JD Power India SSI Study revealed that between 2013 September and 2014 April, there were 8,000 new buyers and over 71 vehicles were evaluated.

The overall rating is conducted on 1,000 point scale in 2014; the customer sentiment value has risen in India. The overall sale satisfaction level in mass market segment is 857 index points in 2014. It is a 16% increase from 2013, the increase is caused by efficient dealership service, the ratings have increased in area of delivery times (+20) and also delivery process (+18). The paper work completion process has declined with 9 days in 2014 against 10 days in 2013. Companies have been on a discount spree, and the offering on Year on Year basis has risen by 12.4%.

Toyota has achieved phenomenal rating by JD Power Asia Pacific; it is an achievement on the back of just a couple of best time sellers such as new Corolla Altis and Etios Cross. From the results it is evident that Toyota dealerships offer class service. The company is working on a new 2016 Innova car, and it is going to be an improvement from the past in terms of styling and interior comfort, and a step towards continued world class dealership service.

Tagged: Toyota Cars