The September sales for Toyota Kirloskar Motors saw a 10 percent decline as the automaker sold only 12,653 units this September, which is 1,391 units less than the 14,044 units sold in the same month of 2014. It was found out that both, the domestic market and the exports have suffered a setback in sales as N. Raja, Director and Senior VP of the Company revealed the sales statistics for this September.
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The domestic market sold 11,401 units this year as compared to the 12,542 units sold in the month of September 2014. The domestic market sales itself account for a 10 percent decline. The exports on the other hand suffered a greater setback with just 1,252 units exported as opposed to the 1,502 units exported the previous September, thereby accounting for close to 16.7 percent decline in the exports.
However, Toyota India has recorded a growth of 11 percent in a longer time frame of January to September 2015. The new Etios and the Camry Hybrid are getting good response in the market and despite the September individual sales records, the Company is doing okay if the longer term is considered. The automobile industry recorded a 5 percent growth in the January to August 2015 time frame and Toyota has managed an 11 percent rise by September, indicating that the Company is in a good overall position this financial year.
The month of September also saw a new venture, the Toyota Auction Mart. Starting its passenger car auction business, Toyota will be India’s first carmaker to arrange for an auction market for used cars. The idea has been well-received since buying and selling, or rather auctioning used cars through the official Company itself is way more reliable than buying and selling through third party online websites.
The first auction has already been held on 15th September and it went well. The auction took place at a plant of the Company in Bidadi and the auctioneers and dealers were mostly from Bangalore. The immediate goal of the Company is to organize at least two auctions per month.
As the market enters the last quarter of the year and the festive season begins, Toyota India is relying on the festive season to have its sales back up again. Director N. Raja is focusing on the positive side as was clear from his comments when asked about the present state of the Company in the market. He maintained that what is more important is that the Company has kept up a persistent growth since the beginning of the year. The 11 percent rise in the time period of January to September 2015 compared to the corresponding months of the previous year is indeed a good indication when the industry itself has grown 5 percent till August.
N. Raja also said that the Company is looking forward to the current repo rate cut and the festive season and expects to see “a boost in sales in the upcoming months”. Passenger vehicle sales is expected to increase with the interest rate slash recently announced by the Reserve Bank of India and Toyota, and all automobile industries are banking on that.
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